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Why Booking Holdings Stock Was Sliding Today

Travel stocks got hammered as investors see a new threat in Meta's Muse.

Why Booking Holdings Stock Was Sliding Today

Published September 23, 2026 · Category: Finance

Overview

Shares of Booking Holdings (NASDAQ: BKNG) were sliding today as investors appear to be betting that the world's biggest online travel agency (OTA) will be among the losers from Meta Platforms' new Muse AI agent.

Today's slide comes one day after rival Expedia partnered with Muse. As of 10:24 a.m. ET, Booking stock was down 3.8%.

Image source: Getty Images.

Details

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Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.