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UPS Fired Amazon. Was It The Smart Move?

The reduction in delivery volumes from its largest customer makes sense, but the market wants to see ongoing margin expansion before it gives it the thumbs up.

UPS Fired Amazon. Was It The Smart Move?

Published August 22, 2026 · Category: Finance

Overview

Yes, the decision by UPS (NYSE: UPS) to cut 50% of Amazon's delivery volume from the start of 2025 to the middle of 2026 was the right strategic one and completely in line with its business model. However, it's not been without execution difficulties, and the market is taking a "show me first" approach when judging its merits.

CEO Carol Tome's "better, not bigger" corporate strategy focuses on moving away from chasing volume growth and building network scale toward more targeted, higher-margin offerings, such as healthcare, small and medium-sized businesses (SMBs), and higher-margin business-to-business (B2B) e-commerce.

Details

In addition, UPS is investing in productivity-enhancing technologies (automation, smart facilities, and technology upgrades) that enable site rationalizations and create a more productive network.

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Source

Originally published at www.fool.com.

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