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Is Now a Good Time to Buy Booking Holdings Stock?

The travel giant is demonstrating resiliency in a turbulent time for tourists.

Is Now a Good Time to Buy Booking Holdings Stock?

Published August 26, 2026 · Category: Finance

Overview

The economic seas may be choppy at the moment, but that shouldn't stop investors from considering the travel giant Booking Holdings (NASDAQ: BKNG) for their portfolios. The company has made a strong case for itself through durability and capital discipline over the past few years.

Booking is facing headwinds, particularly as travel is affected by geopolitical challenges, rising competition, and inflationary pressures. Yet, there are plenty of reasons for optimism. Booking's second-quarter earnings were largely positive; the company beat estimates on revenue and reported a 15% increase in adjusted earnings per share year over year.

Details

The company's earnings before interest, taxes, depreciation, and amortization (EBITDA) margin rose to 36% despite turbulence in travel due to the conflict in the Middle East. Booking showed investors that it is a resilient business capable of continued growth through genuinely tough times.

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Source

Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.