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Inside McDonald’s push to have AI price your Big Mac

McDonald's is using AI to set menu prices in franchises across the world by estimating customers' "willingness to pay" for items at each store.

Inside McDonald’s push to have AI price your Big Mac

Published September 29, 2026 · Category: Finance

Overview

McDonald's is using AI to set menu prices in franchises across the world by estimating customers' "willingness to pay" for items at each store.

Source

Originally published at www.cnbc.com.

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