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How to Invest in Bitcoin: I've Spent 5 Years Covering Crypto, and This Is the Strategy I'd Use Today

Buying when others are fearful has proven to be the most effective way to invest in Bitcoin.

How to Invest in Bitcoin: I've Spent 5 Years Covering Crypto, and This Is the Strategy I'd Use Today

Published September 11, 2026 · Category: Finance

Overview

The best way to invest in Bitcoin (CRYPTO: BTC) is with a long-term buy-and-hold strategy, preferably by accumulating during pullbacks. Bitcoin is extremely volatile, but it has historically followed four-year cycles based on its long-term price data. You're more likely to make a profit if you commit to holding it for at least five to 10 years.

I've been covering Bitcoin and other cryptocurrencies since 2021, and I've invested in them since late 2017. After experiencing several bull and bear markets and seeing how investor sentiment changes during each one, I'd argue that the easiest approach is simply holding through the ups and downs. If you want to potentially reduce risk and increase returns, you can base your buying and selling decisions on where Bitcoin is in its market cycle.

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Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.