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Mark Zuckerberg's Meta Is Charging Consumers for a Personal AI Agent for the First Time. Here's What $20 and $100 a Month Could Add to Revenue.

The social media giant's new AI agent is free for most people. But what can the paid plans add to a business built almost entirely on ads?

Mark Zuckerberg's Meta Is Charging Consumers for a Personal AI Agent for the First Time. Here's What $20 and $100 a Month Could Add to Revenue.

Published September 11, 2026 · Category: Finance

Overview

Meta Platforms (NASDAQ:META) launched Muse on Sept. 8 -- a personal artificial intelligence (AI) agent that can send emails, book travel, fill out forms, and negotiate on your behalf. The app is free, but heavier users can pay $20 or $100 a month for more capacity.

Muse is the company's first personal AI agent, and the paid plans mark the first time Meta has charged consumers for one.

Details

Advertising made up about 98% of Meta's $60.8 billion in second-quarter revenue. How much could $20 and $100 subscriptions add to a machine like that?

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Source

Originally published at www.fool.com.

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