Down 53%, Can Zillow Make a Comeback?

Published June 15, 2026 · Category: Finance

Overview

It's fun to peruse Zillow (NASDAQ: Z); it's less fun to be a shareholder in Zillow. The stock is down more than 50% year to date. Zillow is facing both broader macroeconomic challenges in the housing market and increased competition from Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google Home Listings.

So can the real estate platform make a comeback? Let's have a look.

Details

Google is expanding its search ads for real estate listings to all 50 states. This means Google will display MLS-listed properties directly in search results and connect buyers with local agents. It is a direct and substantial threat to Zillow's core business of sourcing leads and advertising for agents.

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Source

Originally published at www.fool.com.

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