Coca-Cola Dominated the Summer's Biggest Sporting Event. Here's Why the Dividend Stock Is a Buy in August.
The beverage giant is expanding its digital and social media reach.
Overview
Coca-Cola (NYSE: KO) recently revealed impressive numbers for its FIFA World Cup campaign. The beverage giant activated its marketing campaign across 180+ markets, with its digital and social activations generating 60 billion digital impressions and over 9 billion social media views.
That push, which was supported by over 2,500 content creators, made Coca-Cola the number one brand by "share of voice" -- meaning it generated the most online chatter, social media engagement, and ad visibility of all the brands that participated in the FIFA World Cup. It also generated "record-setting" engagement with its Powerade brand. Over 80 million consumers engaged with its connected packaging (via QR codes or smart tags), enabling it to collect over 25 million first-party data records for future ad campaigns.
Image source: Coca-Cola.
Details
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Originally published at www.fool.com.
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