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Down 30% This Year, Is It Finally Time to Buy SoFi Stock?

It's reporting exceptional results.

Down 30% This Year, Is It Finally Time to Buy SoFi Stock?

Published September 12, 2026 · Category: Finance

Overview

SoFi Technologies (NASDAQ: SOFI) has majorly disappointed shareholders this year, losing 30% of its value as of this writing. It can't seem to get a break, no matter how fast it's growing or how much momentum it's maintaining. Is it finally a buy at this price?

Spoiler alert: I constantly recommend buying SoFi stock, and it looks even better at the lower price. SoFi operates a fast-growing finance app that adds thousands of users every quarter. It's constantly rolling out new products that set it apart from the typical banking or finance app, and users are drawn to its ease of use, low fees, and innovative services.

Details

Some of its newer products are an AI personal finance coach and AI investing with prompts, and these products draw in the young professionals who are SoFi's sweet spot. SoFi's goal is to be a one-stop shop for personal finance, and its high engagement and cross-buy rates indicate it's on its way to achieving that goal.

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Source

Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.