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Markets · Investing · Business
Finance
Breakfast News: The 20-Year Stock Challenge
Analysts from Hidden Gems and Rule Breakers call out their "Inevitables" -- stocks they'll hold for the very long term.
Warren Buffett once sat down with Coca-Cola’s (NYSE: KO) annual report from 1896, which is a level of homework most investors will never attempt. He observed how the company sold 116,492 gallons of syrup that year. A century later, it sold 3.2 billion.
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For Buffett, the report was proof of a rule he already lived by: Buy businesses “virtually certain to possess enormous competitive strength” 10 or 20 years from now. He also admitted that even after a lifetime of looking, he and Charlie Munger found only a few. He called them “The Inevitables.”
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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.
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We use cookies and similar technologies to improve your experience, serve personalized ads, and analyze traffic. You can manage your preferences or accept/reject all.
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