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Breakfast News: The 20-Year Stock Challenge

Analysts from Hidden Gems and Rule Breakers call out their "Inevitables" -- stocks they'll hold for the very long term.

Breakfast News: The 20-Year Stock Challenge

Published October 3, 2026 · Category: Finance

Overview

Breakfast News

Warren Buffett once sat down with Coca-Cola’s (NYSE: KO) annual report from 1896, which is a level of homework most investors will never attempt. He observed how the company sold 116,492 gallons of syrup that year. A century later, it sold 3.2 billion. 

Details

For Buffett, the report was proof of a rule he already lived by: Buy businesses “virtually certain to possess enormous competitive strength” 10 or 20 years from now. He also admitted that even after a lifetime of looking, he and Charlie Munger found only a few. He called them “The Inevitables.”

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Source

Originally published at www.fool.com.

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