Apple's New Leasing Plan Just Launched -- Here's the Stock That Could Be the Biggest Winner

Published July 29, 2026 · Category: Finance

Overview

Apple (NASDAQ: AAPL) officially launched its Apple Upgrade leasing program this week, allowing customers to pay monthly for iPhones, Apple Watches, Macs, and iPads. Payments start at $17.99 per month, giving customers the financial flexibility to upgrade their devices more frequently without making lump-sum payments.

To be clear, this could be a big deal for Apple. Leasing payments are significantly lower than the company's old upgrade program, so this could boost sales by encouraging customers to not only upgrade more frequently, but to lease higher-end devices than they would ordinarily buy outright.

Image source: Getty Images.

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Originally published at www.fool.com.

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