We use cookies and similar technologies to improve your experience, serve personalized ads, and analyze traffic. You can manage your preferences or accept/reject all.
Cookie Preferences
EssentialRequired for the site to function. Always active.
AnalyticsHelp us understand how visitors interact with the site.
AdvertisingUsed to deliver personalized ads.
FunctionalEnable enhanced functionality and personalization.
Markets · Investing · Business
Finance
YouTube's Lead Over Netflix in TV Viewing Keeps Growing. Is Netflix Stock a Sell?
The streamer's share of TV time keeps slipping. Is its revenue next?
YouTube keeps grabbing a bigger share of Americans' TV time. In Nielsen's newest monthly Gauge report, YouTube made up a record 14.2% of all U.S. TV viewing in July. Netflix(NASDAQ:NFLX), the second-biggest streaming service, held 7.8%.
A year before, the gap was far smaller. In July 2025, YouTube took 13.4% of TV time and Netflix set what was then a platform record of 8.8%. In 12 months, YouTube's lead widened from 4.6 percentage points to 6.4.
Details
And Netflix's own share of TV time fell by over a tenth.
Capital Daily covers markets, crypto and commodities for Asia & the Middle East — tier-1 desk research, AI-driven analysis, institutional-grade data. Tip our newsroom: [email protected]
Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.
What moved overnight · what to watch today · pre-positioning notes from our desk. Delivered to your inbox at 6:30 AM Dubai.
No spam. Unsubscribe in one click. We never sell your email.
We use cookies and similar technologies to improve your experience, serve personalized ads, and analyze traffic. You can manage your preferences or accept/reject all.
Cookie Preferences
EssentialRequired for the site to function. Always active.
AnalyticsHelp us understand how visitors interact with the site.
AdvertisingUsed to deliver personalized ads.
FunctionalEnable enhanced functionality and personalization.