Winmark's 2026 Outlook: Why the Stock Has Stalled Since 2023 Despite Rising Royalties
This under-the-radar consumer discretionary stock boasts a Superscore of 78 from our Hidden Gems Primary database, part of The Motley Fool's Moneyball Database system. Here's why.
Overview
A shopper walks into a Plato's Closet with a bag of denim and walks out with cash. The store owner then puts those clothes on a rack, turning inventory over before the mall down the street even opens. That loop—the constant exchange of value—is the mechanism that powers Winmark (NASDAQ:WINA). As the franchisor behind resale staples like Plato’s Closet, Once Upon A Child, and Play It Again Sports, it effectively acts as a landlord of the circular economy. The stock trades around $388.10 as of July 17, 2026, and has risen 3% over the past year.
Our proprietary Hidden Gems scoring system assigns Winmark an overall Superscore of 78 out of 100, placing it in the Strong category. The Superscore is an AI-powered score that evaluates a company's overall strength by combining financial performance, product market position, technological capabilities, leadership quality, and relative valuation. It represents the unification of all our scores into a single score for public companies, with five rating bands: Exceptional (90-100), Strong (75-89), Above Average (60-74), Average (40-59), and Cautious (0-39).
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Originally published at www.fool.com.