Will Snap's Augmented Reality Glasses Help or Hurt the Company?
Snap is betting mainstream consumers will adopt its wearable AI.
Will Snap's Augmented Reality Glasses Help or Hurt the Company?
Overview
Snap (NYSE: SNAP) is betting an expensive pair of glasses will turn its woeful stock around. The company unveiled SPECS last week, a consumer augmented reality wearable. CEO Evan Spiegel believes the glasses will mark a new chapter in tech where people will look up at the world and through their $2,195 frames now instead of down at their phones.
Is he right, or is he looking through rose-colored glasses?
Image source: Getty Images.
Details
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Originally published at www.fool.com.
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