Why Wix Stock Collapsed 56% In The First Half of 2026

Published July 13, 2026 · Category: Finance

Overview

Shares of Wix.com (NASDAQ: WIX) have fallen 56% in the first half of 2026, according to data from S&P Global Market Intelligence. The website builder is at a turning point due to advances in artificial intelligence (AI) that could disrupt its existing business. Revenue keeps growing, but so far, Wix has not been able to tamp down the narrative that new coding tools will disrupt its drag-and-drop platform.

The stock is now down 85% from its highs, but it continues to post solid growth. Does that make the stock a buy-the-dip candidate right now?

Details

As a website-building platform for small businesses, there is a strong Wall Street theme that new software tools like Claude Code will replace specific software like Wix. Wix has responded to the AI revolution with tools of its own, such as the homegrown acquisition of Base44, an AI application builder, and the internally developed Wix Harmony chatbot website creator.

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Source

Originally published at www.fool.com.

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