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Why Wix.com Stock Soared 60% In August

The company was considered an AI loser, but is mounting a comeback for shareholders.

Why Wix.com Stock Soared 60% In August

Published September 2, 2026 · Category: Finance

Overview

Shares of Wix.com (NASDAQ: WIX) zoomed over 60% in August, according to data from S&P Global Market Intelligence. The website-building platform was considered an artificial intelligence (AI) loser earlier this year, but that narrative completely reversed this summer, with the company posting solid revenue growth and major margin improvement for its new AI-generative application builder.

Here's why Wix stock was up in August, and whether it is a buy now.

Details

The catalyst for Wix's massive move last month was its earnings report at the beginning of the month. Investors had beaten down Wix, sending shares from close to $200 in September of last year to under $50 by the end of July, on the theory that Wix's website-building platform would lose out to new generative AI tools.

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Source

Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.