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Why Nike Stock Lost 36% in the First Half of 2026

Nike continued to spin its wheels as it attempted a turnaround.

Why Nike Stock Lost 36% in the First Half of 2026

Published July 22, 2026 · Category: Finance

Overview

Nike (NYSE: NKE) has been struggling for years, and those challenges continued in the first half of the year, pushing the stock lower.

Nike told investors that its hoped-for turnaround would take longer than expected; revenue continued to be flat; its CFO said it was stepping down, and tariff-related expenses torched its profits.

Details

As a result, the stock lost 36% over the first half of the year, according to S&P Global Market Intelligence.

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Source

Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.