Why Investors May Want to Buy Procter & Gamble if Consumer Spending Cools

Published September 17, 2026 · Category: Finance

Overview

Consumer confidence decreased in August, according to The Conference Board's Consumer Confidence Index. This was the second straight month in decline. If September's report shows the same trend, investors might start looking for stocks that can prove resilient through tough economic times.

Procter & Gamble (NYSE: PG) fits the bill about as well as a company can. Let's have a look.

Details

P&G has raised its dividend for 70 consecutive years. Not many businesses can claim that. Among Dividend Kings, or companies that have raised dividends for 50 years straight, only P&G and five other members qualify for that ultra-elite group. The dividend is also well-funded, as P&G's earnings per share and free cash flow comfortably exceed the amount needed. The company's payout ratio is around 64%.

Continue reading

Source

Originally published at www.fool.com.

Related Articles

• A breakout in the 10-year Treasury yield could hold back stocks if it reaches this level
• As Republicans tout Trump's 'big beautiful bill,' here's who the tax breaks benefited most
• JPMorgan oil team gives up on forecasting Iran war endgame as Trump blows past economic redlines