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What Investors Should Know About Freshpet CEO William Cyr's $6.6 Million Stock Sale

Cyr exercised ~168,000 options at a $10.23 strike price and sold roughly half of them under a pre-arranged trading plan, yet his total holdings grew to ~567,000 shares.

What Investors Should Know About Freshpet CEO William Cyr's $6.6 Million Stock Sale

Published August 26, 2026 · Category: Finance

Overview

William B. Cyr, Chief Executive Officer of Freshpet, Inc. (NASDAQ:FRPT), reported a sale of 87,905 shares of common stock on Aug. 21 and Aug. 24, 2026, according to an SEC Form 4 filing.

Transaction value based on SEC Form 4 weighted average sale price ($74.88); post-transaction value based on Aug. 24, 2026, market close ($76.55).

Details

Freshpet operates as a leading player in the premium pet food segment, leveraging a differentiated product portfolio centered on fresh, natural ingredients to capture growing consumer demand for higher-quality pet nutrition. The company maintains a diversified retail distribution network and benefits from secular tailwinds in pet spending and premiumization trends, positioning it competitively within the broader packaged foods and consumer defensive sectors.

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Source

Originally published at www.fool.com.

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