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Warren Buffett Backed This Consumer Brand for 38 Years. Here's Why Greg Abel Will Keep Holding.

It's the easiest $800 million that Greg Abel will ever make.

Warren Buffett Backed This Consumer Brand for 38 Years. Here's Why Greg Abel Will Keep Holding.

Published July 22, 2026 · Category: Finance

Overview

There's a reason why they call Warren Buffett "the Oracle of Omaha." In his 60-year career at the helm of Berkshire Hathaway, he made some incredibly shrewd moves that continue to pay off for the conglomerate even after Buffett's retirement.

One such investment is Coca-Cola (NYSE: KO). Buffett had Berkshire start buying the stock 38 years ago and gradually accumulated 400 million shares through a series of transactions and stock splits.

Details

And while Coca-Cola may not be a flashy name on Wall Street, the investment is incredibly lucrative, which is why I believe new CEO Greg Abel will direct Berkshire to continue to hold Coca-Cola stock for a long time.

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Source

Originally published at www.fool.com.

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