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Viking Stock Has Gained 254% Since Its IPO. Here's Whether That Run Is Anywhere Near Over.

The economy may be sputtering, but the luxury travel niche is not.

Viking Stock Has Gained 254% Since Its IPO. Here's Whether That Run Is Anywhere Near Over.

Published September 23, 2026 · Category: Finance

Overview

In this economy, where wealthier individuals are thriving and the rest of us are feeling the pinch hard at the pump, the grocery store, and elsewhere, it is difficult to find consumer discretionary companies that are doing well.

That's because many average consumers don't have as much discretionary income as they used to for travel, dining, or splurging on anything beyond the necessities. And that, in turn, leads to lower sales for many consumer discretionary companies.

Details

But if you look at luxury brands that cater to more affluent clientele, then you may find some good investment opportunities. That's because, according to a report by Moody's last September, the top 10% of earners made up 49% of all national consumption. That was the highest percentage since the Federal Reserve started tracking this data. And that was last year, before gas prices spiked and food prices rose due to the ongoing war with Iran.

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Source

Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.