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Tim Cook Grew Apple From a $350 Billion Company Into a Multi-Trillion-Dollar Giant Over Nearly 15 Years as CEO. Can John Ternus' Product-First Approach Extend That Compounding?

Apple is undergoing a major leadership transition, but it is important to remember that the company is product-driven.

Tim Cook Grew Apple From a $350 Billion Company Into a Multi-Trillion-Dollar Giant Over Nearly 15 Years as CEO. Can John Ternus' Product-First Approach Extend That Compounding?

Published September 3, 2026 · Category: Finance

Overview

The departure of Steve Jobs from Apple (NASDAQ: AAPL) was not a happy event. The innovative founder, who himself had returned to the company after being ousted by the board, had a terminal illness. Tim Cook was taking over in a very difficult situation and didn't have much help during his transition. That's not what is happening this time around, as Cook hands the CEO job over to John Ternus. That's positive news for worried investors.

When Tim Cook took over Apple in 2011, it had a market cap of around $350 billion. That's a very big company, but its market cap is $4.7 trillion today. Very clearly, investors benefited greatly under Cook's tenure. It seems reasonable for investors to wonder if John Ternus can keep Apple's successful run going.

Image source: Apple

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Originally published at www.fool.com.

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