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TikTok and YouTube are reinventing sports viewership. Broadcasters are taking note

Leagues, teams and media networks are increasingly meeting younger fans on social media as platforms like TikTok, Roblox and YouTube capture most of their time.

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TikTok and YouTube are reinventing sports viewership. Broadcasters are taking note

TikTok and YouTube are reinventing sports viewership. Broadcasters are taking note

Published June 25, 2026 · Category: Finance

Overview

Leagues, teams and media networks are increasingly meeting younger fans on social media as platforms like TikTok, Roblox and YouTube capture most of their time.

Source

Originally published at www.cnbc.com.

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