This Under-the-Radar Move Will Likely Drive e.l.f. Sales and Could Boost the Stock.
The new Rhode summer launch could be a sales driver for e.l.f.
This Under-the-Radar Move Will Likely Drive e.l.f. Sales and Could Boost the Stock.
Overview
Not everything that can drive a stock happens with a big announcement aimed at investors. Sometimes, it can be something pretty subtle and under the radar if you are looking for the right things. That could be the case with e.l.f. Beauty (NYSE: ELF), which recently unveiled new summer products.
So why do I think this could be a big sales driver for e.l.f. Beauty? The first reason is the source of the information, my teenage daughter. Teenagers can actually be a great source for the latest trends impacting brands, and my daughter eagerly told me these new offerings were set to be hugely popular and that Rhode sales were about to skyrocket.
Image source: The Motley Fool.
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Source
Originally published at www.fool.com.
