The World Cup could deliver Fox a ratings bonanza: ‘There will be all sorts of viewership records’
Viewership for previous World Cup finals was only a little higher than for a strong Monday Night Football game, but with matches on U.S. soil, media executives are hopeful this will be the year soccer breaks through.
The World Cup could deliver Fox a ratings bonanza: ‘There will be all sorts of viewership records’
Overview
Viewership for previous World Cup finals was only a little higher than for a strong Monday Night Football game, but with matches on U.S. soil, media executives are hopeful this will be the year soccer breaks through.
Source
Originally published at www.marketwatch.com.
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