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The memory shortage shaking Apple and Microsoft is 'existential crisis' for smaller players

While Apple and Microsoft raise prices on key devices to help cover the soaring costs of memory, smaller consumer electronics companies are in dire straits.

The memory shortage shaking Apple and Microsoft is 'existential crisis' for smaller players

Published June 27, 2026 · Category: Finance

Overview

While Apple and Microsoft raise prices on key devices to help cover the soaring costs of memory, smaller consumer electronics companies are in dire straits.

Source

Originally published at www.cnbc.com.

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