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The Green Owl Is Ending Duolingo's Own Cash Cow. Here's Why That's Good News For Users and Investors.

Duolingo's Max tier cost twice as much as Super. Now Super subscribers get the Max features anyway. And Duolingo is making more money as a result, thanks to lower AI costs.

The Green Owl Is Ending Duolingo's Own Cash Cow. Here's Why That's Good News For Users and Investors.

Published September 14, 2026 · Category: Finance

Overview

Duolingo (NASDAQ: DUOL) is doing something unexpected. The company appears to be ending its ultra-premium Max tier.

Premium subscriptions are far more lucrative than free user accounts with ad-supported services. The double-priced Max subscription tier has been a core business focus since its introduction in 2023. So why is it going away already?

Details

I'll take a look at that. First, let me explain what's going on.

Continue reading

Source

Originally published at www.fool.com.

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