Stock Market Today, June 25: Apple Drops After Raising Device Prices to Offset Higher Memory Costs
On June 25, 2026, Apple’s price hikes across Macs and iPads put investor focus on margins and consumer demand.
Stock Market Today, June 25: Apple Drops After Raising Device Prices to Offset Higher Memory Costs
Overview
Apple (NASDAQ:AAPL) made news on the consumer devices side of the business today. The stock closed at $275.15, down 6.12%. Apple fell after it raised prices across Macs, iPads, home devices, and Vision Pro to offset higher memory and storage costs.
Trading volume reached 106.4 million shares, coming in about 119% above its three-month average of 48.5 million shares.
The S&P 500 (SNPINDEX:^GSPC) slipped 0.01% to 7,357, while the Nasdaq Composite (NASDAQINDEX:^IXIC) fell 0.46% to 25,359. Among consumer electronics and personal computing hardware and software peers, Microsoft (NASDAQ:MSFT) closed at $352.83, down 3.46%, and Alphabet (NASDAQ:GOOGL) ended at $343.71, down 0.46%, as Apple and other large technology names faced selling.
Details
The market tide turned against Apple and other hardware manufacturers today after Micron Technology (NASDAQ:MU) reported stellar earnings after the bell yesterday. Micron stock soared nearly 16% after blockbuster earnings that included revenue quadrupling year over year and a record adjusted gross margin of about 85%.
Source
Originally published at www.fool.com.
