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SoFi Technologies: The Customer Growth Story Isn't Over (NASDAQ: SOFI)

The company's membership base, now at nearly 15 million, has rapidly expanded over the years.

SoFi Technologies: The Customer Growth Story Isn't Over (NASDAQ: SOFI)

Published July 16, 2026 · Category: Finance

Overview

Investors don't usually turn to the financial services sector when looking for exciting opportunities. However, SoFi Technologies (NASDAQ: SOFI) is a reason to explore investment options that aren't dominated by massive banking entities.

The fintech stock currently trades at a steep discount (42% off its peak as of July 14), but its potential growth story isn't over thanks to its ability to attract customers. This is a key reason that investors should consider SoFi for their own portfolios.

Image source: SoFi Technologies.

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Source

Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.