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Rivian is betting on its R2 EV to turn the automaker into a household name like Tesla

The R2 SUV is meant to transform Rivian from a niche EV manufacturer that sells luxury vehicles into a more mainstream brand like U.S. EV leader Tesla.

Rivian is betting on its R2 EV to turn the automaker into a household name like Tesla

Rivian is betting on its R2 EV to turn the automaker into a household name like Tesla

Published June 9, 2026 · Category: Finance

Overview

The R2 SUV is meant to transform Rivian from a niche EV manufacturer that sells luxury vehicles into a more mainstream brand like U.S. EV leader Tesla.

Source

Originally published at www.cnbc.com.

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