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Rhode Is Fueling e.l.f.'s Latest Surge. Is It Time to Jump In?

E.l.f.'s momentum should continue.

Rhode Is Fueling e.l.f.'s Latest Surge. Is It Time to Jump In?

Published August 9, 2026 · Category: Finance

Overview

E.l.f. Beauty (NYSE: ELF) shares surged after the cosmetics and skin care company reported strong fiscal first-quarter results and lifted its full-year outlook. The growth was led by a better-than-expected performance from its Rhode brand, which e.l.f. acquired in August of 2025.

The stock is up more than 20% on the year, but it's still down about 16% over the past year.

Details

Let's take a closer look at e.l.f's results and prospects and why I think the stock's momentum can continue.

Continue reading

Source

Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.