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Regular water is no longer enough. Welcome to the corporate gold rush around ‘functional hydration.’

Social media and GLP-1s are spurring increased interest in hydration products, and companies are responding with things like electrolyte mixes and “hydrating hot chocolate.”

Regular water is no longer enough. Welcome to the corporate gold rush around ‘functional hydration.’

Published July 11, 2026 · Category: Finance

Overview

Social media and GLP-1s are spurring increased interest in hydration products, and companies are responding with things like electrolyte mixes and “hydrating hot chocolate.”

Source

Originally published at www.marketwatch.com.

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