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Record World Cup, NBA Finals ratings show live sports are TV’s most valuable asset

“In this streaming-first world, live, shared moments are a rare thing. Sports is where that still exists.”

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Record World Cup, NBA Finals ratings show live sports are TV’s most valuable asset

Record World Cup, NBA Finals ratings show live sports are TV’s most valuable asset

Published June 16, 2026 · Category: Finance

Overview

“In this streaming-first world, live, shared moments are a rare thing. Sports is where that still exists.”

Source

Originally published at www.marketwatch.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.

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