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Record World Cup, NBA Finals ratings show live sports are TV’s most valuable asset

“In this streaming-first world, live, shared moments are a rare thing. Sports is where that still exists.”

Record World Cup, NBA Finals ratings show live sports are TV’s most valuable asset

Published June 16, 2026 · Category: Finance

Overview

“In this streaming-first world, live, shared moments are a rare thing. Sports is where that still exists.”

Source

Originally published at www.marketwatch.com.

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