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Prediction: Nvidia Will Overtake Apple in Stock Buybacks and Dividends Under New Apple CEO John Ternus

A shift in capital allocation strategy would change the Apple investment thesis.

Prediction: Nvidia Will Overtake Apple in Stock Buybacks and Dividends Under New Apple CEO John Ternus

Published September 12, 2026 · Category: Finance

Overview

Over his 15-year tenure as CEO, Tim Cook grew Apple (NASDAQ: AAPL) from a market cap of around $350 billion to well over $4 trillion. The strategy was fairly straightforward.

Apple regularly releases new versions of its winning products like iPhone, Mac, and iPad; penetrates a few key product categories in wearables and headphones/earbuds; and expands its services (like app store revenue, advertising, iCloud, Apple Music, Apple TV, Apple Pay, etc.) to complement its hardware ecosystem.

Details

That strategy unlocked steadily rising profits and free cash flow (FCF), which Apple used to reinvest in its core business, grow its dividend, and buy back gobs of its own stock.

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Source

Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.