Prediction: Nike Will Be Booted From the Dow Jones Industrial Average Within 12 Months and Replaced by One of 2 Consumer-Facing Giants
The time-tested Dow has had companies added or removed 54 times since its inception in May 1896.
Overview
Change is in the air -- and it has nothing to do with the weather. Earlier this week, S&P Dow Jones Indices oversaw the removal of telecom titan Verizon Communications from the iconic Dow Jones Industrial Average (DJINDICES: ^DJI) and the addition of Google parent Alphabet. It marked the 54th time since the Dow's inception in May 1896 that a company was added or removed.
But S&P Dow Jones Indices isn't finished. Over the next 12 months, brand-name retailer Nike (NYSE: NKE) should be given the boot, with one of two consumer-facing goliaths -- Tesla (NASDAQ: TSLA) or Airbnb (NASDAQ: ABNB) -- serving as logical replacements.
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Originally published at www.fool.com.