Prediction: Netflix's Advertising Business Passes $6 Billion in 2027
Netflix collects about a dollar a month in ad revenue per viewer. Is that low enough to power another doubling?
Overview
Streaming giant Netflix (NASDAQ:NFLX) told advertisers in May that its ad-supported plan now reaches more than 250 million monthly active viewers, up from 190 million last November.
And the money is following the audience. Management expects advertising revenue to roughly double this year, to about $3 billion. It's a small piece of the company's forecast of about $51 billion in total revenue for 2026 -- but easily the fastest-growing piece.
Details
I don't think the doubling stops this year, either. I predict Netflix's advertising revenue passes $6 billion in 2027.
Source
Originally published at www.fool.com.
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