Planet Fitness COO Dumps 23% of His Direct Equity Stake After the Stock Crashed
The executive exercised nearly 10,000 stock options before selling, despite a -50% one-year return.
Overview
William Bode, Chief Operating Officer of Planet Fitness, Inc. (NYSE:PLNT), sold 7,000 shares of Class A Common Stock on September 14, 2026, as disclosed in a recent SEC Form 4 filing.
Transaction value based on SEC Form 4 weighted average sale price ($51.22); post-transaction value based on September 14, 2026 market close ($51.16).
Details
Planet Fitness, Inc. operates as a leading provider of fitness facilities with TTM revenue of $1.4 billion. The company's asset-light franchising model, combined with strategic corporate-owned locations, provides operational leverage and geographic diversification across North America and select international markets. The company's competitive positioning is anchored by its low-cost membership offering and brand recognition in the value-oriented fitness segment.
Source
Originally published at www.fool.com.