Peter Lynch Targeted Brands Before They Went Mainstream. This Consumer Stock Looks Like His Next 10-Bagger.
If the legendary mutual fund investor still had teenage daughters tipping him off to percolating trends, this stock should bubble up to the top.
Overview
Peter Lynch earned his placement on the Mount Rushmore of mutual fund money managers. He achieved 29% annualized returns at the helm of Fidelity's Magellan in his 13-year tenure, seeing the initially obscure fund with $18 million in assets grow to $14 billion by the time he walked away in 1990 to write a couple of personal investing classics.
In his prime, Lynch loved taking his wife and three young daughters to the mall. It was the ultimate win-win outing. His family went shopping. Lynch was able to take the pulse of what emerging retail concepts were trending with youthful tastemakers.
Details
It wasn't that easy to find stock market winners. This was simply the first step before Lynch and his team would dive into the deep research necessary to see if a good business could be a great investment. If Lynch had teenage daughters today, I believe that a stock on his radar would be Dutch Bros (NYSE: BROS).
Source
Originally published at www.fool.com.