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Nike was once China's sneaker king. Here's why its sales have fallen 30%

China was once Nike's fastest-growing region but the company has lost relevance among young consumers and ceded market share to smaller, domestic brands.

Nike was once China's sneaker king. Here's why its sales have fallen 30%

Published July 29, 2026 · Category: Finance

Overview

China was once Nike's fastest-growing region but the company has lost relevance among young consumers and ceded market share to smaller, domestic brands.

Source

Originally published at www.cnbc.com.

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