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Nike Stock Is Down 76% From Its High. Is It Time to Invest in a Possible Comeback?

Nike has begun to address past missteps, but investors must decide if that is enough.

Nike Stock Is Down 76% From Its High. Is It Time to Invest in a Possible Comeback?

Published August 9, 2026 · Category: Finance

Overview

Nike (NYSE: NKE) had been one of the more successful names in apparel. High-quality products along with innovative marketing helped to build strong customer loyalty, and that drove sales growth for decades. Unfortunately, a series of missteps caused the stock to lose more than three-fourths of its value.

Nike has mitigated the declines and remains a top name in athletic apparel. Still, the question for investors is: Can such efforts lead to a comeback, or should they move on from Nike stock?

Image source: The Motley Fool.

Details

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Source

Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.