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Nike's Earnings Are a Disaster. Run -- Don't Walk -- Away From This Stock.

Don't bank on a Nike comeback. Both its quarterly results and guidance were terrible.

Nike's Earnings Are a Disaster. Run -- Don't Walk -- Away From This Stock.

Published October 4, 2026 · Category: Finance

Overview

Nike (NYSE: NKE) was once viewed as a blue chip dividend stock, but it's a tremendous case study on how relatively "safe" stocks can become riskier than growth stocks. The stock has fallen roughly 80% over the past five years, and its latest earnings report didn't paint a pleasant picture for the future.

Declining revenue, a weakening presence in China, and a narrow margin for the dividend were some of the concerns that came out of Nike's fiscal 2027 first quarter. Here's what investors should know.

Image source: Getty Images

Details

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Originally published at www.fool.com.

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