Nike Just Hit a 12-Year Low. Is the Bottom Near?
Nike's woes continue, but there are some signs a turnaround is near.
Overview
NIke (NYSE:NKE) stock peaked five years ago on the strength of pandemic-driven demand, but since then, the business has steadily unraveled due to a string of poor strategic decisions, weak consumer discretionary demand, rising competition, and challenges from tariffs and inflation.
On Monday, the stock sank below $40 for the first time in more than a decade, falling 4% to a 12-year low even as there was no major news out on the stock.
Details
A number of broader factors seem to be behind Nike's continuing slide in recent weeks, including a disappointing earnings report from On Holdings, rising long-term interest rates, which show investors preparing for a longer-term inflationary environment, and continuing risks from an evolving tariff regime.
Source
Originally published at www.fool.com.