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Nike Is Down 79%. Is It Finally the Ultimate Dividend Stock to Buy and Never Sell?

With a record yield of 4.5%, is Nike stock a great buy right now?

Nike Is Down 79%. Is It Finally the Ultimate Dividend Stock to Buy and Never Sell?

Published September 16, 2026 · Category: Finance

Overview

Nike's (NYSE: NKE) key growth strategies over the past decade have been largely unsuccessful. In some cases, they've actually created significant setbacks for the business. As a result, the company's stock is down about 34% in the last 10 years -- and down about 79% from its valuation peak.

On the other hand, big sell-offs and continued payout increases have pushed the stock's dividend yield up to roughly 4.5%. So, does Nike stock stand out as a great buy-and-hold dividend play at these prices?

Image source: Getty Images.

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Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.