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Netflix is spending big money on sports. Is the company making the right bets?

The streaming service says live programming helps draw in new subscribers, but investors have become disillusioned with Netflix’s broader engagement trends.

Netflix is spending big money on sports. Is the company making the right bets?

Published July 17, 2026 · Category: Finance

Overview

The streaming service says live programming helps draw in new subscribers, but investors have become disillusioned with Netflix’s broader engagement trends.

Source

Originally published at www.marketwatch.com.

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