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Meta Platforms' National TV Ad Shows a Major Shift in the Business Model

Muse might be a game changer for a company that has been trying to diversify its revenue sources beyond online ads for many years.

Meta Platforms' National TV Ad Shows a Major Shift in the Business Model

Published September 23, 2026 · Category: Finance

Overview

Meta Platforms (NASDAQ: META) released the Muse app earlier this month. It's the company's answer to ChatGPT, and it came alongside a nationwide TV ad.

That ad features Muse automatically performing various tasks, such as scheduling events, operating smart home features, and registering a user's child for fall sports. The ad also featured Muse automatically researching and ordering school supplies.

Details

Not everyone liked the commercial, with some saying it made the product appear too similar to Amazon's Alexa and didn't fully capture what makes Muse different. However, the success of the Muse app and the rapid shift to national TV ads featuring it indicate a major shift is taking place at Meta Platforms.

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Source

Originally published at www.fool.com.

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