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Meet the E-Commerce Stock That's Up 25% in 2026. Is It a Better Buy Than Amazon?

The retail sector is absolutely massive, which means companies of all sizes are fighting for a share of consumers' wallets.

Meet the E-Commerce Stock That's Up 25% in 2026. Is It a Better Buy Than Amazon?

Meet the E-Commerce Stock That's Up 25% in 2026. Is It a Better Buy Than Amazon?

Published June 14, 2026 · Category: Finance

Overview

When you think of online shopping, Amazon (NASDAQ: AMZN) is most likely the first company that pops into your head. From only selling books to now offering cars and small homes, this behemoth of an organization dominates the world of commerce.

The "Magnificent Seven" constituent has risen 5% in 2026 (as of June 11). While it's hard to complain about a positive gain given the volatility markets have experienced, this return comes up well short of another e-commerce stock, which is up 25% this year.

Details

Is this much smaller online marketplace a better buy than Amazon right now?

Continue reading

Source

Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.