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Kohl's Stock for the Next 10 Years: Buy, Hold, or Avoid?

Kohl's faces a challenging decade of declining sales, thin margins, cash pressure, and intensifying competition.

Kohl's Stock for the Next 10 Years: Buy, Hold, or Avoid?

Published August 10, 2026 · Category: Finance

Overview

If I had to pick one consumer stock to avoid for the next decade, I would put Kohl's (NYSE: KSS) near the top of the list. The business still shows revenue today, but the way its numbers and strategy look in mid‑2026 makes it hard for me to see a path where shareholders are meaningfully rewarded over 10 years.

Kohl's most recent results tell you a lot. In the first quarter of fiscal 2026, the company reported total revenue of $3.167 billion, with net sales down 1.7% and comparable sales down 1.1% versus the prior year. Gross margin held at 39.9%, which sounds fine, but the bottom line was a net loss of $14 million and negative free cash flow of $158 million, driven by seasonal inventory build. When a retailer is shrinking its sales, losing money, and burning cash even in a quarter it calls "consistent with expectations," that does not signal long‑term compounding to me.

Image source: Getty Images.

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Originally published at www.fool.com.

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Disclaimer: This article is for informational purposes only and does not constitute investment advice. Data may be delayed up to 15 minutes. Past performance is not indicative of future results. Consult a licensed financial advisor before making investment decisions.