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JPMorgan says Amazon Prime is worth 10x what members pay — a compelling case to hike fees

An annual Amazon Prime membership is becoming more valuable at the exact moment that subscriber growth is getting harder to come by.

JPMorgan says Amazon Prime is worth 10x what members pay — a compelling case to hike fees

JPMorgan says Amazon Prime is worth 10x what members pay — a compelling case to hike fees

Published June 23, 2026 · Category: Finance

Overview

An annual Amazon Prime membership is becoming more valuable at the exact moment that subscriber growth is getting harder to come by.

Source

Originally published at www.cnbc.com.

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