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It’s ‘unavoidable’: Apple says it will be forced to raise prices due to the AI boom

Tech giants are gobbling up memory chips for AI servers, leaving Apple with soaring component costs that Tim Cook says will inevitably be passed on to consumers.

It’s ‘unavoidable’: Apple says it will be forced to raise prices due to the AI boom

It’s ‘unavoidable’: Apple says it will be forced to raise prices due to the AI boom

Published June 17, 2026 · Category: Finance

Overview

Tech giants are gobbling up memory chips for AI servers, leaving Apple with soaring component costs that Tim Cook says will inevitably be passed on to consumers.

Source

Originally published at www.marketwatch.com.

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