Is Rule Breaker ASML the Snap Cola King Right Now?
Use this test to identify a top dog and first-mover in an important, emerging industry.
Overview
Of the 3,000-plus companies we monitor in The Motley Fool's Rule Breakers Primary database, exactly one tops the list with an overall Superscore of 99. It isn't a household name – it's ASML (NASDAQ:ASML), the quiet Dutch firm that builds the machines that make the world's most advanced computer chips.
It's also a textbook “Snap Cola” company – the concept David Gardner unpacks in Rule Breaker Investing, and one ASML is earning right now. So what is a Snap Cola, and how do you spot the next one? Let's get into it.
Details
It's David's name for the single most important trait he looks for in a stock – Rule Breaker Trait #1: a top dog and first-mover in an important, emerging industry. The mnemonic is deliberately silly, because silly sticks. And it bundles two tests every true Rule Breaker must pass.
Source
Originally published at www.fool.com.